 . Marketing Tips
It is with great pleasure that we share information, knowledge and experience acquired through many years of corporate and entrepreneurial business environments and education. Our sincere wish is that each of you glean positive information and prosper in your business ventures.
The monthly articles and Z Tips are prepared to: inform you and engage you to take appropriate action in the marketing of your company, products and services.
The power and value of your Brand
A Brand is incredibly powerful and it’s one of the most valuable elements of any business. It is the unique mental and emotional impression a customer has of a company or product. A brand is about the experience and emotional transactions your customers have with your company. It’s the totality of what your customers think, feel and experience.
Harley Davidson for instance, sells an incredible line of motorcycles. How many of their customers are really buying the motorcycle? These customers are actually buying a lifestyle. A lifestyle of freedom, adventure and excitement. Remember, the brand is the experience and emotional impression of a company, product or service – it’s the lifestyle, in this case. While the product is known for outstanding quality and performance, this popular brand is about freedom and adventure.
Look at companies like, Coca Cola, Nike, Starbucks, Jeep, etc… they spend serious resources on brand development. Think about buying a cup of coffee. Anyone can easily stop in at the local convenience store and pick up a decent cup of coffee, however Starbucks has developed such a strong brand that people will pay twice the price for a cup of java at Starbucks. Why, you ask -- because they are buying the experience and getting a good cup of coffee. Along with the coffee, the customer experiences a warm and comfortable atmosphere, friendly environment, expert service, high quality products, consistent experience from store to store, the cool music -- and these are just some of the elements that build this mighty brand. It’s not only the coffee.
A great brand engages their customers and builds a loyal following. The brand is established based on unique core values. Be clear, your brand is NOT just about your logo, business cards, advertising, colors, etc… it’s the total experience and impression people develop about your brand over time.
Helpful Branding . Tips
Know what you want to brand: is it the company, a person, product, service? Is it a unique ingredient, a special process, a special program or event, price, unique values…
Study the competition, understand your market, and know the industry
Set goals: marketing, sales, customer traffic, profits
Create your strategic plans and goals for today, this week, this month, this year and the future. Know where your business is headed.
Take action now: work your plans daily, weekly, monthly, annually
Monitor, Measure and Adjust: regularly assess your business and marketing plans and results. Measure to the goals and adjust the plan to attain the desired outcomes.
A great brand engages their customers and builds a loyal following. The brand is established based on unique core values, relevance, consistency, experience, etc. – and remember the brand is what people think of your company, product, service.
Be clear that your brand is NOT just your logo, business cards, advertising, colors, etc… it’s to total experience and impression your customers feel.
Develop and understand your Brand, it’s worth all that you put into it. It’s your business after all.
THINK SALES – SALES Is The Lifeline For Your Business
SALES begins with MARKETING!
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480 540 1732.
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